Darn, All the Good Domain Names are Taken!
It turns out that ICANN (the domain name police) have been working on some new domain extensions beyond the pervasive “.com.” Late in 3013, as many as 1000 new extensions were approved for sale, including .gallery, .plumbing, and .careers. It’s early, but I think this could catch on in a way some others (e.g. .biz) have not. Peter Thrush, chairman of ICANN’s board of directors, said after last fall’s vote: “Today’s decision will usher in a new internet age. We have provided a platform for the next generation of creativity and inspiration.”
Here’s how your company might benefit:
- From a branding standpoint, a new domain extension could help position your company in the eyes of your prospects as being a serious contender for their dollars.
- It could also shorten and simplify your domain name, making it easier for people to remember.
- Using a gTLD might help with SEO, landing you higher in search results. Google and other search engines are always working to provide the most relevant results for whatever you’re searching for. If you’re a plumber, wouldn’t you think a name with .plumbing attached would be relevant for someone searching for a plumber? That said, I’ll caution you that the jury is still out as to how Google will react to all this. It’s good content and lots of it that Google says they value most in their search results display.
- If your website is already established, you could consider buying one of these new gTLDs anyway and have it point to your existing domain name. Most are inexpensive to buy—think of it as insurance while you wait and see how things evolve.
I recently purchased one for my company: www.perfectimage.marketing (currently inactive). Maybe this will cut down on the occasional person in search of a nail salon to help with their “image.” You can see a partial list by visiting www.godaddy.com/TLD/gTLD.