10 Key Factors for Effective Web Design

10 Key Factors for Effective Web Design

  1. Understand the Objective – What is the primary goal for your website? We want to understand the business outcomes you’re expecting before we begin. Simply having a website is no longer enough.
  2. Ease of Navigation – We’ll lay out a clear, intuitive path for the user so they can get the answers to their questions quickly, hopefully within 2 or 3 clicks. Both the user and Google value clearly defined site architecture.
  3. Meta Titles, Descriptions, & Headlines – These are among the most critical components of any website. We ensure these are properly written to help Google locate your site above your competitor’s.
  4. Content Is King – Visitors are coming to your site for answers. The quality and depth of your content plays a vital role in converting visitors into customers, and positively impacts your search engine rankings.
  5. Keywords & Key Phrases – Striking the right balance of keywords and their synonyms helps Google determine whether your website is relevant to someone’s web search. We analyze appropriate keywords and inject them into every page.
  6. Appealing Design – Of course your website should be attractive.  But using a lot of fancy bells and whistles can also slow down your pages from loading.  We lean towards practical, clean design.
  7. Site Loading Time – Google scores your webpage performance from 0 to 100. A score in the high 70s or higher is desirable. Decreasing page loading times can have a positive effect in visitor bounce rates and lead to higher conversions.  
  8. Inbound Links – Link building is critical. The more quality links you build, the more Google deems your site relevant, and of value.
  9. Clear Calls-To-Action – A clear call-to-action can motivate the visitor to respond in a way you hope for, such as opting into a newsletter, purchasing a product, or contacting you.
  10. Contact Information – We ensure your contact information is clearly visible using a combination of page location, font size, and color.  We also set your phone number as clickable on mobile devices.  No need for them to retype your phone number.
10 things to consider